A landing page is a standalone page created for a specific advertising, email, social media, or marketing campaign. Users coming from these sources will land on this page first, which is why it’s called a landing page.

What is the difference between a homepage and a landing page?

A homepage is the page that visitors see when they type your domain name into their browser. You can think of it as your website’s front page or store window.

On the other hand, a landing page is where most visitors will land when they come from paid or third-party traffic sources.

A good homepage will encourage visitors to engage with your WordPress website, explore other pages, browse products, or sign up for your email newsletter. With that in mind, a homepage typically has lots of links and gives visitors many different choices.

On the other hand, a landing page is built to get conversions. It has fewer links and typically has a single goal, which is called the call to action, or CTA. You can use any CTA you like, but a lot of landing pages encourage visitors to make a purchasing decision or share information as part of a lead generation strategy.

Your website will only ever have one homepage, but you can create as many landing pages as you want.

That being said, let’s take a look at how to create a beautiful custom landing page in WordPress.

Simply use the quick links below to jump straight to the method you want to use.